The Revenue Share Model

Unleashd is a brand new mobile games subscription service so if you ever wondered how it works,please read on; in the upcoming weeks we will present you with a series which introduces and describes Unleashd.This week we will talk about our Subscription Revenue Share Model.

The Revenue Share
Model

Unleashd is built on experience from our founders who worked many years in game development before founding the company. Hence, we can relate to our partners and strive to put publishers' needs first. We understand how frustrating it is to use a service that has some vague algorithm that calculates your revenue share so we decided to be 100% transparent. Standard Google Play service fee is 30%, Unleashd takes 20%, while Publishers get 50% of the subscription revenue share. However, for each subscription retained after the initial 12 months both Google Play and Unleashd shares are reduced to 15% each, giving publishers a total of 70% subscription revenue share.The publishers’ share is then divided between Unleashd partners calculated each month for each subscriber separately. There are two types of revenue share included in the Publisher share: Conversion incentive and Engagement Revenue Share. 

Unleashd is built on experience from our founders who worked many years in game development before founding the company. Hence, we can relate to our partners and strive to put publishers' needs first. We understand how frustrating it is to use a service that has some vague algorithm that calculates your revenue share so we decided to be 100% transparent. Standard Google Play service fee is 30%, Unleashd takes 20%, while Publishers get 50% of the subscription revenue share. However, for each subscription retained after the initial 12 months both Google Play and Unleashd shares are reduced to 15% each, giving publishers a total of 70% subscription revenue share.The publishers’ share is then divided between Unleashd partners calculated each month for each subscriber separately. There are two types of revenue share included in the Publisher share: Conversion incentive and Engagement Revenue Share. 

Conversion Incentive; The first $1 of one subscription fee paid by a sub-scription fee paid by a subscriber will always go to the publisher that converted their player into a subscriber through their game. The incentive will be paid out each month regardless if the subscriber continues to play that publisher’s game or not, as long as they stay subscribed to Unleashd. In effect this means that the publisher can make a $1 a month on players that have churned for their game.

Engagement Revenue; The rest of publishers’ share is divided between publishers based on each individual subscriber’s play time e.g. subscriber played game A for 7 hours in March and game B for 3 hours in March, so publisher A will get 70% of the engagement revenue of that subscriber’s fee and publisher B will get 30% for March. 

In the image above you can see we have stated that the Unleashd Subscription costs $9.99. However, for a limited amount of time Unleashd offers an early bird intro price of $4.99.

Next week we will present to you the Network Effect.